Read first, or watch first?
There's no reading-order question here, because these aren't two versions of one story; they're two different things sharing a rabbit. The tales belong to ages three to seven, on a lap, years before the film's slapstick would even appeal. If your family watches the movie and enjoys it, nothing is harmed. Just don't let it stand in for Potter, whose actual books are quieter, stranger, and made with a care the film isn't attempting.